Implied Volatility reflects supply and demand for option contracts. When uncertainty increases (e.g. prior to earnings releases, economic policy changes, or market crashes), option demand spikes, inflating IV and option premiums across all strikes.
### IV Rank vs. IV Percentile - **High IV Rank**: Indicates option premiums are historically expensive. Favorable for net option sellers. - **Low IV Rank**: Indicates options are cheap. Favorable for option buyers.
### Volatility Crush Immediately following a known catalyst (like an earnings announcement), uncertainty vanishes, causing IV to drop rapidly. This phenomenon is known as "IV Crush".
Once earnings results are released, market uncertainty is eliminated. Demand for options hedging declines immediately, crushing extrinsic option premiums.